The Wall Street Journal's Chris Rhoads asks Michael Phelps about how he intends to capitalize on the Phelps brand to pursue business opportunities. He plans to take a lesson from another Michael - Michael Jordan. Phelps has already cut one deal - with Kellogs and Frost Flakes - which some say could be a mistake. It will be interesting to see if Phelps can become as huge of a brand as superstar athletes like Micheal Jordan, Tiger Woods and David Beckham. Phelps does sound very modest and very calm in all the interviews.
