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How Will Phelps Capitalize on His Eight Medals?

The Wall Street Journal's Chris Rhoads asks Michael Phelps about how he intends to capitalize on the Phelps brand to pursue business opportunities. He plans to take a lesson from another Michael - Michael Jordan. Phelps has already cut one deal - with Kellogs and Frost Flakes - which some say could be a mistake. It will be interesting to see if Phelps can become as huge of a brand as superstar athletes like Micheal Jordan, Tiger Woods and David Beckham. Phelps does sound very modest and very calm in all the interviews.



Posted on August 24, 2008
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Michael Phelps Wins Third Gold Medal

Mark PhelpsU.S. swimmer Mark Phelps is rapidly accumulating gold medals. He picked up his third today at the Water Cube reports the Chicago Tribune.
No heavy lifting, to pick up gold medal No. 3, was required this time.

Michael Phelps took away the tension almost immediately on Tuesday morning at the Water Cube, leading by the first 15 meters and then seemed to shift into cruise control, lowering his own world record in the 200-meter freestyle at the Olympics, going 1 minute 42.96 seconds.

Didn't someone by the name of Ian Thorpe used to swim this race? Phelps is three for three, all world records, including the classic of a 400 free relay on Monday morning
The medal was Phelps' ninth Olympic gold medal - tying him with Mark Spitz and Carl Lewis. You can find the bio for Mark Phelps here on NBCOlympics.com.



Posted on August 11, 2008
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Olympic Swimmer Natalie Coughlin

The Associated Press has an interview with U.S. olympic swimmer Natalie Coughlin. We recently learned about the swimsuit she will be wearing. Coughlin says she feels really good so far and she is starting to get into the routine of camp. She also says it is overwhelming because of all the attention it gets.



Posted on July 15, 2008
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Powerful Machines Provide Surfing Fun Without Oceans

Flow riding can't replace surfing but it is a pretty cool alternative. In this video below FlowRider architect Tom Lochtefeld describes his creation. The wave machine seen in the video is called Bruticus Maximus. Lochtefeld wants flow riding to become a collegiate sport. The wave machines are already aboard some cruise ships. Flowrider's website can be found here.



Posted on May 14, 2008
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